Essay About Made In Nigeria Business - 997 Words

A two-day dialogue and sensitisation with stakeholders on the promotion of Made in Nigeria Products by CSOs Coalition for Made in Nigeria Products (CONMAP) in collaboration with Federal Ministry of Science and Technology (FMST) was held late June at Edinan Hotel, Uyo, Akwa Ibom State. The event, facilitated by the NGO Network, a national Not-for Profit entity, was a follow-up to the 2017 National Expo organised by the Federal Ministry of Science and Technology, held in April at the Eagle Square, Abuja. It was attended by representatives from the Akwa Ibom State Government, Ministerial Staff of the Federal Ministry of Science and Technology; other Ministries, Departments and Agencies (MDAs); Non-State Actors (NSAs) from different†¦show more content†¦Udoh Ekpeyong. There was a keynote address by the Minister, Federal Ministry of Science and Technology, Dr. Ogbonnaya Onu, represented by the ministry’s Director, Science and Technology Promotion, Mr. Ekanem Udoh, who also declared the Dialogue open. There was also a visit to exhibition sites by the special guests and participants. Dialogue Objectives The objectives of the dialogue include; to strengthen the relationship between the Federal Ministry of Science and Technology (FMST) and Civil Society Organisations (CSOs) on the fight against unemployment and poverty in Nigeria through the promotion of Made in Nigeria products; to increase CSOs’ voice on the effort on the Made in Nigeria products at all levels of the society; and to highlight the roles of the CSOs, governments and other stakeholders on Step-Down advocacy for Made in Nigeria products. Others include: to identify obstacles to patronage of Made in Nigeria products with a view to proffering solutions; and to complement the Federal Government`s economic recovery and growth plan. Vital Observations After successful deliberations on the subject matter by the participants, the forum observed that lack of patronage to Made in Nigeria Products was the root cause of the wide spread unemployment, poverty and economic crises in Nigeria; that the abundant human and material resources in Nigeria are grosslyShow MoreRelatedThe Viable Alternative of Mobile Payments1387 Words   |  6 Pagestransaction can be reasonably executed. In my home country of Nigeria, it is understood that this market is well established and is thriving. The purpose of this essay is to demonstrate that mobile payments is a viable alternative for my groups proposed business site. Nigeria is a third world nation that has struggled socially, economically and intellectually over the period of its existence. 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Madness A Bipolar life Essay examples - 1755 Words

Fung 1 Jennifer Fung Professor Shal 1211 Section 18 October 13th, 2013 The â€Å"Promethic† Illness Circling a yellow wallpapered room, sticking your head in the oven, running wildly around town in the nude; these are the visions we associate with when the word madness comes to mind. Entering the taboo world of mental illness, stigmatized as the crazy and psychotic by decades of misunderstanding, Marya Hornbacher takes a step towards reversing those damages by telling her own story in a memoir titled Madness: A Bipolar Life, in an attempt to shed some light and insight on the world of manic depression. She details her struggle with the disease that spawned multitudes of problems for her all throughout her life. To examine how she†¦show more content†¦She depicted this through creating coherent sentences with a focus, content wise and structural wise, sentences with less comma splices. For example the author wrote: â€Å"I put myself back in Fung 3 my chair, as if I am a little kid who refuses to eat her peas and is not allowed to leave her place until she finishes every last bite. I take a swig, set the bottle down, and study it as the liquor burns a path down my throat† (124). The sentences are noticeably shorter with no manipulated structure for emphasis, per say contrary to how she portrayed her manic thought. In addition her focus was much more reigned in for she wasnt speeding through unrelated topics and stringing them together into a run on sentence. To speculate, her sentences focused solely on her immediate surroundings, she wrote of sitting in her chair and taking a drink out of her bottle as she described how it felt going down rather than jittering on going up and down, describing the sky, then the land and back again (122). Toying with sentence structure, Marya successfully reproduced the pace of her mental state into her writing. To illuminate how drastic her condition was, the author employed juxtaposition to emphasize the mania. Using a system of extreme contrariety, she effectively exemplified the magnitude of her mental state; the low to dramatize the high. In the previousShow MoreRelatedA Relationship Between Bipolar Disorder and Childhood Sexual Abuse1301 Words   |  6 PagesVirginia Quintana HSM 120 Fall 2, 2013 Research Paper A Relationship between Bipolar Disorder and Childhood Sexual Abuse Ever felt extremely happy one day and terribly depressed the next, as if you were on an emotional roller coaster? How about spontaneously spending $5,000 on a shopping spree that you have no use for? Imagine being so depressed that you want to commit suicide because dinner was not the meal you had in mind. Each of these actions may seem completely farfetched to the averageRead MoreThe Two Personalities of Edgar Allan Poe800 Words   |  4 Pagesliterary world. 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Another published best seller Night Falls Fast looks at the relationship betweenRead MoreSchizophrenia And The Middle Of Creativity And Psychopathology2032 Words   |  9 PagesThe out-of-date issue of genius and madness has incited long standing open and clinical hobby among researchers. In spite of the fact that amiableness has different parts than creativity (e.g., insight) and is established in a social setting, it is hard to envision an uncreative genius. Creativity comprising of both oddities and effect is subsequently key for agreeableness (Cropley, 2010). The thought of a relationship in the middle of creativity and mental sick well-being has mostly been main tainedRead MoreThe Issue Of Genius And Madness3127 Words   |  13 Pages The wethered issue of genius and madness has induced a long blank and a clinical hobby among researchers. Although amiableness has a different meaning than creativity when established in a social environment, it is difficult to imagine a non-creative genius (Fink et al 1-10). creativity of two oddities and the result is the key to pleasantness (Cropley 2-14). The thought of a relationship amid creativity and prosperity of mentally diseased has mostly been maintained with rare stories of incredibleRead MoreHamlet : The Real Villain1406 Words   |  6 PagesHamlet’s uncle, Claudius, soon after the funeral. When the ghost of Hamlet’s father comes to Hamlet while roaming the castle grounds, telling him he was murdered by Claudius, Hamlet vows to use madness as a weapon to exact revenge upon Claudius and his mother. However, the idea that Hamlet descends into madness throughout the play is extremely debatable, as some of his actions have no logically beneficial explanation. In Hamlet Shakespeare describes a fictional world filled with spies, murder, and revengeRead MoreBipolar Disorder in Hamlet896 Words   |  4 PagesSara Koziol Ms. Samsa AP Literature and Composition 9 May 2016 Bipolar Disorder in Hamlet There are several reasons why one would suspect Prince Hamlet to have bipolar disorder. Bipolar disorder has five classifications, including: bipolar I, bipolar II, rapid cycling, mixed bipolar, and cyclothymia. It causes mood swings, severe depression, extreme feelings, and/or confusion. Hamlet, said to be about twenty years old, has been through so much more than the typical twenty year old has. In

EDGAR ALLAN POE AND BREAST CANCER Essay Example For Students

EDGAR ALLAN POE AND BREAST CANCER Essay Dealing with such a frightful disease like breast cancer can be very painful, being the love one of that unfortunate person can be just as painful. Edgar Allan Poe is an author best known for his tragic poetry and heart-wrenching tales of mystery. His past indicates that it had a huge impact on his life, contributing to his insanity. The enormous amount of tragedy that has surrounded Edgar Allan Poe, all his life, makes him a great candidate for writing a common love story struck by all the agonies of sudden death. With the loss of someone special in your life often comes that irreplaceable void, when losing them to a long-suffering battle like breast cancer, many tend to mourn uncontrollably which is normal. Breast cancer is a frightening disease. It can be fatal and while two thirds of the cases among mature women. It also strikes younger females and nine thousand males each year ( Landau 13). Many believe that cancer patients are the strongest persons alive, the loved ones try to be strong for them but eventually ends up losing there way. In this day and age Cancer has started become an epidemic. Doctors have diagnosed hundreds of different types of cancer which can strike at anytime. Soon everyone will suffer or will have suffered from this social problem. Cancer is a general term used to indicate more than 100 separate diseases, but all marked by the common characterists of abnormal cell growth regulating mechanisms ( Rodgers 14). Fortunately, with the advance in technology growing every day, many cancer diagnoses can be regulated or even cured with simple surgery. Tragedy and pain are two things known all too well by poet Edgar Allan Poe. While hed never suffered from any disease before he did from the severe feeling of loss. Edgar Allan Poe as a young man at the age of twenty- seven, he married his cousin Virginia Clemm in 1836, she was only thirteen years old ( Zachary 49). Eliza Arnold Hopkins was a skilled actress who charmed theater audiences throughout the eastern United States. Sadly , she died at the age of twenty-four and left her son Edgar an orphan (Ibid 10). In his lifetime Edgar Allan Poe lost almost all the women in his, from his Mother, Eliza Arnold Hopkins Poe, to his wife, Virginia Clemm Poe, who both died of tuberculosis. These events were thought to be the source of his pain. Poes ongoing emotional distress and self anguish might have contributed to his well known disturbing love stories such as Annabel Lee and The Brides Song or his mysterious short stories like The Tell-Tale Heart and The Black Cat . Edgar was quite the hopeless romantic showering his wife, Virginia, with loving gifts that he could afford but Poe had a notable different side to his personality believed to be his subconscious, where he kept all his dreadful thoughts and feelings. Only to have them resurface on paper through his creative writing. His atrocious personal beliefs of humans tortured, mamed and killed was a sign that Poe was experiencing huge amounts of pain in his inner core. The mystery behind telling a good tragic love story is to make the reader feel as though they are apart of the story, whether they are that charming prince falling in love with the radiant maiden or vice versa. Edgar Allan Poe is one of the few Tragic Poets who are qualified for this, but because of Poes past he could create a better story line. Stress, a bodily or mental reaction to demanding situations disrupts the operations of both the endocrine and the immune system. Some believe this has an impact on the occurrence of cancer ( Rodgers 16). .u4a34311bc14a342a86a52d415f529446 , .u4a34311bc14a342a86a52d415f529446 .postImageUrl , .u4a34311bc14a342a86a52d415f529446 .centered-text-area { min-height: 80px; position: relative; } .u4a34311bc14a342a86a52d415f529446 , .u4a34311bc14a342a86a52d415f529446:hover , .u4a34311bc14a342a86a52d415f529446:visited , .u4a34311bc14a342a86a52d415f529446:active { border:0!important; } .u4a34311bc14a342a86a52d415f529446 .clearfix:after { content: ""; display: table; clear: both; } .u4a34311bc14a342a86a52d415f529446 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4a34311bc14a342a86a52d415f529446:active , .u4a34311bc14a342a86a52d415f529446:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4a34311bc14a342a86a52d415f529446 .centered-text-area { width: 100%; position: relative ; } .u4a34311bc14a342a86a52d415f529446 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4a34311bc14a342a86a52d415f529446 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4a34311bc14a342a86a52d415f529446 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4a34311bc14a342a86a52d415f529446:hover .ctaButton { background-color: #34495E!important; } .u4a34311bc14a342a86a52d415f529446 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4a34311bc14a342a86a52d415f529446 .u4a34311bc14a342a86a52d415f529446-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4a34311bc14a342a86a52d415f529446:after { content: ""; display: block; clear: both; } READ: Why Should We Remember The Holocaust Essay Breast cancer is such a sensitive subject because of the simple fact that it is one of the two parts most sacred to women so to see that it is not in the least bit safe is psychologically discomforting. Whether or not Edgar Allan Poe take on a love story about breast cancer will make people more aware of it is unclear but it defiantly should make .

Marketing Approaches of Nike and Li-Ning Essay Example

Marketing Approaches of Nike and Li-Ning Paper Introduction  Nike Target Market Mature marketing approaches bring companies considerable fortune, especially in such a competitive market. Therefore, marketing people play an essential role in planning, decision-making, market segmenting, targeting, pricing and positioning. In the following report, it will explore the marketing theory and practice of two products of two famous companies, the world’s largest sports goods company Nike and China’s popular sports brand Li-Ning. This report focuses on Nike’s basketball shoes and Li-Ning’s running shoes. Industry background 2008 Olympic Games took place in Beijing last month, meanwhile, the Olympic spirit is broadcasting everywhere across the world. Increasingly individuals attend sports activities in order to keep healthy. As a result, the sports product industry has developed rapidly over the last two decades. Besides Nike and Li-Ning, there are many competitors such as Reebok, Adidas, Fila and Converse. These companies are the dominant leaders in the marketplace and lead this industry. The sports goods industry expecially footwear manufacturing, is currently experiencing intensive competition. Nike is one of the industry leaders, â€Å"with a 47% market share, followed by Reebok with a figure at 16%, and Adidas at 6%† (Hays, 2000, P. 31). Li-Ning Company Limited is one of the leading sports brand enterprises in the PRC which is one of the most popular sports brand in the world. â€Å"It has covered more than 90% market share of the world’s largest market—China, almost every thirty seconds Li-Ning running shoes will be sold† (Hays, 2000, P. 35). We will write a custom essay sample on Marketing Approaches of Nike and Li-Ning specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Approaches of Nike and Li-Ning specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Approaches of Nike and Li-Ning specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This category of running shoes is facing decreasing demand because there is the rising popularity of alternative footwear, resulting in more pressure than ever before to achieve high profit through effective global sourcing practices. Company background Nike company Nike, Inc. is the worlds leading sports and fitness company, â€Å"with 2000 sales of $9 billion. † The company has made a strong commitment to sustainability in both word and deed over the past several years. Three core values of the company are â€Å"honesty, competitiveness, and teamwork†. Despite its size, Nike operates with a minimum of hierarchy. As a result, there is a lot of collaboration and consensus decision-making. Commonly held values are imperative in such a matrix organization. (Nike Official, 2008). Nike has a strong ability of Research and Development, its new style is always fashionable in appearance and professional in function, for example, Nike dunks, Jordan shoes, Nike air force one. Nike has been manufacturing around the Asian region for over twenty-five years and there are over 500,000 people today who participate in the production of their products directly. Li-Ning company As described on Li-Ning company’s website (2008), LI-Ning Company Ltd. was founded in Guangdong Province in 1990 by LI-Ning who was a Chinese Olympic gymnast. It is one of the leading sports brand enterprises in the PRC. It has its own branding, research and development, design, manufacturing, distribution and retail capabilities. Li-Nings logo design is based on its own initial letters L and N. The Groups products include sports footwear, apparel and accessories for sport and leisure use which are primarily sold under its own Li-Ning brand (Li-Ning Company, 2008). The products of Li Ning sports goods continue to be more popular in China than those of foreign competitors. Strategic marketing and planning Most marketing organizations operate according to formal plans. Pride, Thiele, Waller, Elliott, Paladino Ferrell, (2007) claim that strategic planning is the process of establishing an organizational mission and formulating goals, corporate strategy, marketing objectives, marketing strategy and a marketing plan. Based on Nike Official (2008), the mission of Nike is to be a company that better than all others in the sports footwear industry. They hope to maintain their position by providing high quality and new fashion comfortable footwear to consumers of all ages and lifestyles. They promise to make their products easily available worldwide through the use of retail outlets and their company web site. Nike’s management believes that their success lies in the hands of our teammates, customers, shareholders and the communities in which they operate. Meanwhile, the vision of Nike is to remain the leader in the industry. They continue to produce quality products that they have provided in the past and meet the ever-changing needs of their customers, through product innovation. In comparison, the primary objective of Li-Ning is to increase its overall market share â€Å"from the current 17% to 20% in 3 years time† and defend its first place in China sportswear market against strong competition (Li-Ning Company). To achieve this goal, Li-Ning has to improve the customers’ brand recognition, rationalize market segments and the mission of Li-Ning is through sports, they â€Å"inspire people’s desire and power to make breakthroughs. † The vision is to be the worlds leading brand in the sports goods industry. Macroenvironmental factors The organization and its suppliers, marketing intermediaries, customers, competitors and publics all operate in a large macroenvironment of forces that shape opportunities and pose threats to the organization†. The macroenvironment consists of six major forces, they are â€Å"demographic forces, economic forces, natural forces, technological forces, political forces, cultural forces† (Kolter, et al, 2006, P. 81). Demographic environment Assessing the demographic environment entails observing and monitoring population trends. The demographic profile includes the size, age, density, location, sex, race, occupation and other statistics of the population (Shank, 1999). The changing age structure of the population is one of the important aspects. Figure 1 shows a diagram in which the ages and sexes for the Chinese population structure. As can be seen from the diagram, there is a large population at the age of 10-50 years old. (U. S. Census Bureau, International Date Base, 2001). The movement of population is also a problem that both of these two companies should consider. Economic environment The economic environment is another uncontrollable factor for sports marketers to consider. â€Å"The purchasing power depends on the income condition and the consumer spending patterns† (Shank, 1999, P. 78). As figure 1. 2 showed that, the world’ s economy has grown rapidly in the past twenty years, as a result, people’s living standard and income have increased as well. However, consumers’ spending patterns are more varied. That means the consumers have different need and tastes. These factors can be a threat to sports shoes companies. Cultural and social trends Cultural and social trends also influence the market of sports products. Nowadays sports and youthfulness are symbolic of many people’s core values. More and more people pay attention to sports activities (figure 1. 3). Sports activity seems to be growing in popularity as a result of the renewed emphasis on family values. As a result of this the market of sports wear becomes larger and larger, at the same time the sale of running shoes is increasing quickly (Li-Ning Company). Microenvironmental factors The micro environment consists of the forces close to the organization that affects its ability to serve its customers—the organization, suppliers, marketing intermediaries, customer markets competitors and various publics. † (Kolter, et al, 2006, P. 78) Suppliers The suppliers are an important link in the organisation’s overall customer ‘value delivery system’, they provide the resources needed by the organsiation to produce its goods and service. Nike and Li-Ning both chose developing countries the biggest supplier market because of the lower cost and huge amount of resources. As a company that wants to earn more profit, Nike reduces its costs as it also has some supplier market in South Africa where there is one of the cheapest labors force in the world. But at the same time Nike also is surrounded by some ethical issues. Competitors Competitor is one of the micro-environment factors need to consider. Davidson, Simon Gottschalk, Hunt, Wood and Griffin (2006) say that an organization that wants to be successful must have 3 distinct characteristics: They are of value to the customer They are better than that of the majority of other competitors They are difficult to imitate or replicate Nike and Li Ning have the same competitors such as Reebok, Adidas, Fila, Converse, and New Balance. All of them are playing an important part in the sports world. Kotler, et al(2006) define marketing intermediaries help company to promote, sell and distribute its products to final buyers. They include resellers, physical distribution firms, marketing service agencies and financial intermediaries. Nike maintains more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas. Furthermore, the public force expecially government policy is another component of microenvironment factors. Some policies are protecting domestic market such as Chinese government has made some policy to encourage Li-Ning which is Chinese brand. SWOT analysis SWOT analysis is a very useful and popular planning tools that product manager use to determine the situation of the product. Pride, Sellit, Rundle-Thiele, Waller, Paladino and Ferrell (2006, p. 34) describe a SWOT analysis can assist with the marketing planning process by addressing issues that need to be considered in the creating of the marketing plan. By recognizing an organization’s strengths and weaknesses, it is possible to match capabilities with external opportunities and threats and develop strategic to assist the organization to compete effectively in the market place. Market segmentation Market segmentation is dividing the while market into direct groups of buyers who might require separate products or marketing mixes, and also it’s the process of analysis is customers into groups depend on their different needs, behavior or characteristics. (Kotler et al. 2006,P231). Geographical segmentation Demographic segmentation Psychographic segmentation Behavioral segmentation The importance of market segmentation results from the fact that the buyers of a product or service are no homogenous group. Actually, every buyer has individual needs, preferences, resources and behaviors. Since it is virtually impossible to cater for every customers individual characteristics, marketers group customers to market segments by variables they have in common. These common characteristics allow developing a standardized marketing mix for all customers in this segment. For basketball shoes the most important factor should be considered is the demographic segmentation. Shilbury, Quick and Westerbeek (2003 P. 66) believe that â€Å"most important demographic determinants being gender, age, religion, income, occupation, level of education, marital status, geography, and stage in the family life cycle†. Although all demographic variables are important, the age and life cycle, gender and income have the greatest impact on sport consumption. Base on the age and life cycle and gender factors Nike divide their basketball shoes into a few different groups such as 15-24 years old children and 24 years old male and female. The main market is the group at age of 15-24. Li-Ning also uses the same way to divide its running shoes market. Income can divide market into a few different groups, Nike focus on the middle and above middle class meanwhile, Li-Ning focus on the middle. Psychographic segmentation dividing a market into groups based on social class, lifestyle or personality characteristic (Kotler, Adam, Brown, Armstrong). Socioeconomic classes have a strong effect on performance in clothing. people’s economic situation will affect product choice, it will have a strong influence on people consider buying an expensive new basketball shoes or running shoes or buy cheaper one or do not buy it. Because of this Nike and Li Ning usually set up their shop in big city or some rich town. Behavioral segmentation dividing a market into groups based on consumers’ knowledge of, attitude towards, uses for and responses to a product. In order to creative high loyalty both Nike and Li-Ning set some VIP card for their high loyalty consumers that offer some special discount and service. Target markets Trying to sell to everyone can be wasteful, as not everyone would demand. Targeting offers the possibility of reducing waste and maximizing market response. â€Å"Target market is a specific group of customers on whom an organization focuses its marketing efforts† (Pride, Thiele, Waller, Elliott, Paladino, Ferrell, 2007). The selection of the appropriate target market follows the process of segmentation. Because of its main target market is young people, Nikes primary starting point for expanding the market will select the youth. Also the consumers on the market have personality characteristics such as love sports, strong sense of revered hero and sports stars, lively thinking and imagination. Meanwhile, Li-Ning concentrates on its domestic market which proves efficiently. Because China has the largest population across the world different nations have different tastes. Moreover, Li-Ning is China’s own brand that protect by Chinese government and consumers. Targeting Strategy A number of strategies can help guide a manager’s choice of target markets. â€Å"Three of the more common of these are mass-market, niche-market, and growth-market strategies†(Walker, Boyd, 1999, P187). The marketing organization can adopt one of three market-coverage strategies: â€Å"undifferentiated marketing differentiated marketing or concentrated marketing† (Keith, 2000, PP398-399). Both Nike and Li-Ning use differentiated marketing strategy, because basketball shoes and running shoes can vary in design, both of these two products are in the mature stage f product life cycle, for basketball shoes and running shoes market their customers’ needs are different. These factors above are all suitable for they to use differentiated marketing strategy, but at the same time their main competitors also use the same strategy that will bring some challenges for Nike and Li Ning. Positioning Strategy Marketers can follow several positioning strategies. They can position their product on specific product attributes, usage occasions as well or the need they fill or the benefits they offer. â€Å"A product can also be positioned directly against a competitor. Finally, the product can be positioned for different product classes†(Kotler, et al. 2006,P234). There are a few way of positioning, in the book principles of marketing Kotler, et al. (2006, p234) write that â€Å"Company can position products on specific product attributes, products can be positioned on the needs they fill or the benefits they offer, products can be positioned on the certain classes of users, a product can also be positioned directly against a competitor, finally the product can be positioned for different product class†. Choosing and implementing a positioning should identify a positional direction. â€Å"The positioning task consists of three steps: identifying a set of possible competitive advantages on which to build a position; selecting the right competitive advantages; and effectively communicating and delivering the chosen position to the market† (Kolter, et al. 2006, P235) Compare with other basketball companies Nike’s competitive advantage is the high brand reputation, good design and advanced technology. So Nike’s positioning strategy mixed by all these strategies has been outlined above and it is dominated by the strategy position the product for certain classes of users and specific product attributes. Li-Ning’s competitive advantage is the cheaper price and good quality, it also use all of the five strategies, but it is dominated by the approach of positioned on the benefits they offer. Conclusion In conclusion, for Nike and Li Ning to gain a successful market in the sportswear world is not so simple. There are so many factors they should consider, such as the macroenvironmental and microenvironmental forces. It is a good choice to work out a wonderful SWOT analysis in order to assist in building a smart strategic marketing and planning. Identify the market segments and then chose the right target market, then implement suitable targeting and positioning strategy are also the essential steps for Nike and Li Ning. Recommendations Nike and Li-Ning have already done some good efforts of these a few aspects, but for long time successful there are more they need to do. From this report it is easy to find there are still some drawbacks in Nike and Li-Ning. Nike as a ‘big brother’ in the sports good market also face some ethic issues that may deduct the reputation of its brand, such as the issue of using cheaper labor force. In the sensitive circumstance in nowadays Nike should try to avoid this debate issue. Nike also should abroad its target market to achieve more market share. Li-Ning as a leader of Chinese sports goods company, it also need to explore more new products to gain a bigger market scale and develop new technology in order to catch up with the fast development of the world. References Blois, K. , (2000), The Oxford textbook of marketing, New York:Oxford University Press Davidson, P. , Simon, A. , Gottdchalk, L. , Hunt, J. , Wood, G. Griffin, R. W. (2006), Management: Core concepts and skills. (Australian ed). Australia: Wiley Hays, S. , (2000), The story of Nike, Minnesota: Smart Apple Media Kotler, P. Adam,S. Brown, L. Armstrong, G. (2006). Principles of marketing. Australia: Pearson Education Australia. Li-Ning Company. (2008). Retrieved from: http://www. lining. com. Accessed: 16th Mar. , 2008 Nike Official. (2008). Retrieved from: http://www. nike. com. tw/g1/tw/. Accessed: 1st Aug, 2008 National Bureau of Statistics of China. (2008) Retrieved from: http://www. stats. gov. cn/. Accessed: June, 2008 Pride, W. , Thiele, S. R. , Waller, D. , Elliott, G. , Paladino, A. , Ferrell, O. , (2007), Marketing (Asia-Pacific ed), Brisbane: Wiley Shank, M. D. , (1999), Sports marketing: A Strategic Perspective, New Jersey: Prentice Hall Shilbury, D. , Quick, S. , Westerbeek, H. (2003), Strategic sport marketing(2nd ed). NSW Australia: Allen And Unwin Walker, C. O. Boyd, W. H. (1999). Marketing Strategy: Planning and implementation. (3rd ed). United States: McGraw Hill

The Evolution of the Car Engine

The Evolution of the Car Engine Evolution of the internal-combustion Engine An engine where processes of burning fuel takes place within an enclosed room, emitting gases that increase due to pressure that in turn supply energy, qualifies to be an internal combustion engine. The history of combustion engines dates back in the year 1680 when Christian Huygens, a Dutch physicist experimented with them (Daniels, 2003).Advertising We will write a custom essay sample on The Evolution of the Car Engine specifically for you for only $16.05 $11/page Learn More In 1859, saw the success of development of an effective gasoline powered engine. The French engineer, Etienne Lenoir developed a double-acting, spark ignition engine that did not experience interruptions. In 1862, a French scientist, Alphonse Beau De Rochas, improved on Lennoir’s invention but failed to develop a four-stroke engine. A successful four-stroke engine emerged sixteen years later after Nikolaus Otto’s hard work. This engine became known as Otto cycle. Another success was the two-stroke engine that Dougald Clerk completed in the same year Joseph Day improved it to a commercial success to date. In 1875, George Bryton, an American engineer tried a hand on two-stroke engine that would utilize kerosene but failed as a result of its slow pace and size (Junge, 2010). Gottlieb Daimler in 1885 built a smaller and fast paced version of the modern gas engine that had a vertical cylinder and consumed gasoline forced via the carburetor. After four years, the same American engineer invented a four-stroke engine assuming a mushroom-shaped valves and double cylinders positioned in a V-shape with a higher ratio of power to that of weight. This engine did not have the electric ignition until 1924 when inventions of one proved possible. However, gasoline engines in use today can trace their origins from Daimler’s engines. American Designs of electric powered vehicles France and the Great Britain reinforced the notion of the electric powered cars in the late 1800s. The idea of developing these automobiles became a reality when Belgium assembled electric sports car that bore the name La Jamais Contente that made a world record of 68 mph for pace on land, with Camille JÃ ©natzy taking credit for its design (Bellis, 2012). In 1895, the Americans directed their interest to these inventions of electric vehicles. This was after success trials of electric tricycles through A.L. Ryker’s works and William Morrison who developed a wagon for six passengers in 1891.Advertising Looking for essay on engineering? Let's see if we can help you! Get your first paper with 15% OFF Learn More Afterwards, many inventions of electric-powered vehicles cropped up, but of them all, William Morrisons design of electric powered vehicles with the capacity to accommodate passengers took credit. In 1897, the Philadelphia electric and Wagon Company built a fleet of taxis in New York C ity that became the beginning of establishing commercial vehicle. However, the pace of these electric vehicles developed earlier was painfully slow as they only covered 20 miles per hour. This factor was as a result of technological underdevelopment and lack of transistor technological know-how. Irrespective of their pace, they outdid their competitors of the early 19th century. They had reduced instances of moving back and forth rapidly, they emitted low level of smokes and had reduced noise linked to cars that utilized gasoline. In addition, electric vehicles did not have challenges on gear changing as their counterparts. Electric vehicles were also a tag of the well to do as they became to them city vehicles. The limited range became more of an advantage than a loss. They were a preference to a lot as they required less energy for them to start as opposed to the gasoline vehicles that made a lot of noise during ignition (Westbrook, 2001). Electric vehicle were easy to manage and operate; thus, recommended for women. Increased Popularity Lack of proper infrastructure hampered the appreciation of electric vehicles. In 1912, the bridging of this problem was through people wiring their homes for electricity key for propelling the electric vehicles. This boosted the popularity of the vehicles. At the beginning of the century, a number of 33,842 electric vehicles in the United States became registered. This was an obvious sign of acceptance as this high number of registration was far above those of other vehicles. As opposed to basic electric cars that fetched for USD 1,000 at the beginning of the century, the later versions of electric vehicles had unique interior features with expensive materials that facilitated high sales season in 1912. For challenges that came with the absence of recharging facilities, a battery swapping service established in 1896 solved this problem.Advertising We will write a custom essay sample on The Evolution of the Car Engine specifically for you for only $16.05 $11/page Learn More Hartford Electric Light Company implemented this idea through utilizing the General Vehicle Company battery service. People bought their vehicles from General Vehicle Company with an exception of batteries. Afterwards, they would purchase electricity from Hartford Electric in batteries that were exchangeable. However, there was a monthly charge for miles covered, some fee for monthly maintenance of the car as well as its proper storage. A similar service took over and served owners of the Milburn Light Electric vehicles in Chicago state who bought cars with an exception of batteries. Hybrid vehicles A hybrid vehicle is one that utilizes more than one power means for propulsion. Vehicle manufacturers applied the concept to hybrid electric vehicles that combine one or more than one electric motor with an internal combustion engine (Ehsani, Yimin, Sebastien and Emadi 2004). The history of these cars dates back in the year 1899, a time when Dr. Ferdinand Porsche built a hybrid car that moved as a result of the gas engine that propelled an electricity generating dynamo that in turn used energy to move the electric motors in the central part of the two wheels in front. However, in the following decades, the hybrid car has undergone numerous advancements that include the invention of a generative braking. This idea works in modern hybrid cars. The Porsche car went through some modification in 1915 when Woods Motor Vehicle Manufacturers developed a double-powered hybrid car (Anderson and Judy, 2010). This car used an electric battery to drive the engine at a reduced pace of 25 km/h, and utilize gasoline engine to propel the car from a reduced speed to a maximum pace of 55 km/h. The period between 1920 and 1965 was an inactive period in terms of enormous hybrid car production. The US Congress endorsed extensive use of the electric vehicles as one of the sure ways of air pollution reduction in 1 966. A major improvement on the engine took place between 1968 and 1971 where three scientists invented a hybrid power engine. The engine adversely improved the speed of a vehicle with a relatively smaller engine that a conventional internal combustion engine needs in order to move. The ideas brought together in the system are inevitable in today’s hybrids.Advertising Looking for essay on engineering? Let's see if we can help you! Get your first paper with 15% OFF Learn More In 1975, 352 electric vehicles got tested and as a result, the US Energy Research Development Administration created a program for promoting the hybrid technology. In 1976, the Public Law of 94/413 became effective on the electric hybrid vehicles. The key objective of the law was to collaborate with the car firms, and advance the accessories of the electric vehicles such as batteries and controllers. This is the period that Toyota developed the first electric hybrid that had a gass current hybrid cars include the 2011 Chevrolet Silverado, Cadillac Escalade, 2011 Chevrolet Tahoe, 2011 Ford Escape, 2011 GMC Sierra, 2012 Honda Civic, and 2011 Lexus CT 200H among many more. Future hybrid Current hybrid cars are a reflection of the future version that people around the globe anticipate. Designers of the current version of hybrid are contemplating on what design is next for the future hybrid vehicle. Globally, car firms have their plans of launching hybrid vehicle underway. These companie s have the challenges of considering factors such as performance, emissions, and efficiency. The future hybrid will assume all types that currently exist ranging from sports cars, sports utility vehicles and other varieties of vehicle will utilize both gas and energy (Motavalli, 2001). Maintenance is a critical issue in developments of these future hybrids. Manufacturers will have to process new spare parts for future hybrid models, and on the same note, mechanics should have the new technology so as to gain knowledge of replacing parts that breakdown. The future hybrid will be much more powerful to enhance performance and fuel efficiency. Certainly, the car designers will build them lighter than the current version to enhance fuel efficiency. Engineers will have to team up to develop solar cells that will restore power to vehicle batteries; thus, eliminating the process of charging batteries in hybrid vehicles (Duffy, 2009). In the future, designers of hybrid cars will have to look at the emission capacity. They will have to build vehicles with much more reduced rate of emission as the current emissions are doing harm to the atmosphere. There is a possibility the future hybrid may utilize Hydrogen power as opposed to the power sources in use today. The future design of the hybrid vehicles will prove more sophisticated than today’s design, as the designers of today are working to see that the future design is a success. With technological advancement, any future developments of the hybrid vehicles are possible. Modern vehicles and Emission Many industry studies show that improved vehicle fuel efficiency has resulted into a drop of CO2 emissions. According to Motor Industry Association (MIA), the National Average Carbon Emission (NACE) for new vehicles of 2011 had a figure of CO2 emission below 200 grams to 197.1 grams for the first time (Motor Industry Association, 2012). This represented a drop of 2.3 percent from the previous year. The effort among to reduce CO2 emission among vehicle manufacturers started more than five years ago. The average drop of CO2 emission has been 10 percent. Most new passenger vehicles form part of this calculation. Thus, the figures presented are representative in calculating the CO2 measures. The drop is due to enhanced vehicles technology among main manufacturers in the world. The main is to meet CO2 emissions in target markets that include the US, Europe, Australia, and other emerging economies. Consumers have also changed their purchasing habits to march the environmental requirements. This has improved due to government subsidies, especially in Europe where the government facilitate the purchase of environmental friendly cars by subsidizing the costs. Most of these achievements are as a result of carbon trading scheme that aims at reducing the quantity of CO2 in the atmosphere. The target has been on the transport sector for long-term agenda on reduction. These achievements from new vehicles show that manufacturers of motor vehicles are playing their roles of combating environmental degradation, reducing greenhouse emission, and pollutions from motor vehicles. Such efforts do not involve government interventions or regulations but are rather technological breakthroughs in vehicle manufacturing. References Anderson, C. and Judy A. (2010). Electric and Hybrid Cars: A History. Jefferson, NC: McFarland. Bellis, M. (2012). History of Electric Vehicles: The Early Years, Electric Cars from 1830 to 1930. The Invetors, 1, 1-4. Daniels, J. (2003). Driving Force: The Evolution of the Car Engine. Tennessee: Haynes Manuals Inc. Duffy, J. E. (2009). Modern Automotive Technology, (7th ed.). Illinois: Goodheart- Willcox Co. Ehsani, M. (2005). Modern Electric, Hybrid Electric, And Fuel Cell Vehicles: Fundamentals, Theory, And Design. New York: CRC Press. Ehsani, M., Yimin G., Sebastien, E. and Ali, E. (2004). Modern Electronic, Hybrid Electric, and Fuel Cell Vehicles: Fundamentals Thoery an d Design. New York: CRC Press. Junge, F. E. (2010). Gas power;: A study of the evolution of gas power, the design and construction of large gas engines in Europe, the application of gas power to various the rational utilization of low grade fuels. Jacksonville, FL : Hill Pub. Co. Motavalli, J. (2001). Forward Drive: The Race to Build Clean Cars for the Future. San Francisco, CA: Sierra Club Books. Motor Industry Association. (2012). New Vehicle CO2 Emissions Continue Reducing. New Zealand: MIA. Westbrook, M. H. (2001). The Electric Car: Development and Future of Battery, Hybrid and Fuel-Cell Cars. New York: Institution of Electrical Engineers.

SUNY College of Environmental Science and Forestry

SUNY College of Environmental Science and Forestry With an acceptance rate of 54% in 2016, SUNY ESF has largely accessible admissions. Successful applicants will generally have B-averages and standardized test scores within or above the ranges posted below. To apply, those interested will need to submit an application, personal statement, official high school transcripts, and scores from either the SAT or the ACT. If you have any questions or concerns about applying, be sure to contact the admissions office at SUNY ESF. Admissions Data (2016): SUNY College of Environmental Science Acceptance Rate: 54%Test Scores 25th / 75th PercentileSAT Critical Reading: 520 / 630SAT Math: 550 / 630SAT Writing: - / -What these SAT numbers meanACT Composite: 23  / 27ACT English: 22  / 28ACT Math: 23  / 27What these ACT numbers mean SUNY College of Environmental Science and Forestry Description: The State University of New York College of Environmental Science and Forestry is a specialized environmental management and sustainability college with its main campus located in Syracuse, New York, and several satellite campuses across central New York and the Adirondack Mountains area. The 17-acre main campus sits on Syracuse’s University Hill overlooking downtown Syracuse and Onondaga Lake. ESF has a 15 to 1 student faculty ratio and offers 22 undergraduate and 30 graduate degrees in the sciences, engineering and forestry. Within the undergraduate program, the most popular areas of study are environmental biology, conservation biology and landscape architecture. The most common graduate programs include forest management and operation and environmental physiology. Students are actively involved on campus, participating in nearly 25 student clubs and organizations. The ESF Mighty Oaks compete in cross-country, golf, soccer and basketball in the United States Collegiate Athl etic Association and have a long tradition in intercollegiate woodsman competitions. Enrollment (2016): Total Enrollment: 2,186  (1,751 undergraduates)Gender Breakdown: 54% Male / 46% Female98% Full-time Costs (2016 - 17): Tuition and Fees: $8,103  (in-state); $17,953 (out-of-state)Books: $1,200 (why so much?)Room and Board: $16,110Other Expenses: $1,050Total Cost: $26,463  (in-state); $36,313 (out-of-state) SUNY College of Environmental Science and Forestry Financial Aid (2015- 16): Percentage of New Students Receiving Aid: 89%Percentage of New Students Receiving Types of AidGrants: 82%Loans: 57%Average Amount of AidGrants: $7,104Loans: $6,922 Academic Programs: Most Popular Majors:  Conservation Biology, Environmental Biology, Environmental Science, Landscape Architecture, Wildlife Science. Transfer, Graduation and Retention Rates: First Year Student Retention (full-time students): 85%Transfer Out Rate: 20%4-Year Graduation Rate: 60%6-Year Graduation Rate: 74% Intercollegiate Athletic Programs: Mens Sports:  Golf, Basketball, Cross Country, Track and Field, SoccerWomens Sports:  Soccer, Track and Field, Cross Country Data Source: National Center for Educational Statistics Explore Other SUNY Campuses: Albany  |  Alfred State  |  Binghamton  |  Brockport  |  Buffalo  |  Buffalo State  |  Cobleskill  |  Cortland  |  Env. Science/Forestry  |  Farmingdale  |  FIT  |  Fredonia  |  Geneseo  |  Maritime  |  Morrisville  |  New Paltz  |  Old Westbury  |  Oneonta  |  Oswego  |  Plattsburgh  |  Polytechnic  |  Potsdam  |  Purchase  |  Stony Brook If You Like SUNY CESF, You May Also Like These Schools: Cornell University: Profile | GPA-SAT-ACT GraphSyracuse University: Profile | GPA-SAT-ACT GraphUniversity of Vermont: Profile | GPA-SAT-ACT GraphUniversity at Albany: Profile | GPA-SAT-ACT GraphIthaca College: Profile | GPA-SAT-ACT GraphJuniata College: Profile | GPA-SAT-ACT GraphClarkson University: Profile | GPA-SAT-ACT GraphDrexel University: Profile | GPA-SAT-ACT GraphBinghamton University: Profile | GPA-SAT-ACT Graph

Cyber Security in Business Organizations Case Study

Cyber Security in Business Organizations - Case Study Example Information security failures tip the balance and expose organizations to the aforementioned threats. Organizations are challenged by the trend to ‘go global’ which implies that security programs should encompass the entire global market of a firm. In effect, this means that each individual unit of the firm dispersed globally should take responsibility for the security risks that are encountered. Despite having a strong central security infrastructure in place, ownership is an important issue that drives information security forward, especially in situations where the business critical applications lie outside the infrastructure (Johnson and Goetz, 2007). Internal organizational factors are also critical to the information security challenge. Education and consultancy within the organization has become important to ensure that employees understand what they are asking for so that security professionals can better respond to the need of the situation. However, spreading awareness through consultancy is not an absolute solution. Many organizational members are resistant to change and change management is a subject executives are often concerned about. Facilitating a proactive work culture and involving line managers to take responsibility and auditors to enforce security can be pivotal. This can ensure compliance and help deal with information security issues by making internal employees accountable (Johnson and Goetz, 2007). Protecting data and information in the midst of mobile technology has become an even greater challenge. The new age of smart phones has built a collaborative environment where protecting information security and intellectual property has become a great concern. Permissions are granted through a strong identity management system to access the information. However, a lot of it has to do with policy making and the enforceability of such policies. Compliance with information security standards is another challenge for many

The impact of the external factors on the British Airways Essay

The impact of the external factors on the British Airways - Essay Example The paper tells that the price and output in every industry are determined on the basis of the market structure. Market structure of an industry, in turn, is determined by the number of players in the industry which results in the level of competition in that particular industry. Market structure of an industry is defined by four basic factors. Impact of these factors result in the market competition and the price is determined accordingly. Furthermore, with the increasing level of competition, the output is determined for arriving at returns to scale with increasing efficiencies for profitability. Additionally, the differentiation is also attributed to product and service in order to refrain from price wars in the competitive environment. The market structure and power are also affected by other factors such as ease and entry in the industry, the ease of substitute, and the sensitivity of the demand etc. Similar to other industries, the airline industry is also driven by a pattern o f competition that has defined the market structure in the global aviation and airline industry. Change in the factors of competition has changed the market structure of the Airline industry. For example, Liang, in a paper, has referred to the Airline Deregulation Act in 1978, control over the physical equipment, strengthened frequent flyer program etc still resist in transforming the airline industry into a perfect competition industry from its oligopoly market structure. On the other hand, the impact of the low-cost airline has further increased the heterogeneity in the market structure. Borenstein & Rose, in a paper, have referred that with reduced entry barriers and increased government support to the industry, has led the many carriers to enter the industry and create a challenging competitive environment. British Airways have taken into account the factors that have impacted the industry.

How Cases Should Be Decided Essay Example for Free

How Cases Should Be Decided Essay From the discussions and court observations, it is my considered view that decisions of cases filed in court should be best determined by the application of judicially defined principles and legislative enactments and should not merely depend on ad hoc decisions made by juries. The concept of jury trial is as old as humanity. It is basically a proceeding in which decisions and findings of facts of a given case are determined by a jury. Juries, upon the other hand are selected to represent the cross-sections of the community (Hale Star V, McCormick, 2000, p. 20-21). Thus, juries are often regarded as â€Å"peers of the accused† because they belong to the same community where the accused also lives. Jury trial are designed to provide a means of interjecting community norms and values to the judicial proceedings by providing opportunities for the members of the community to validate and test the applicability of the communities statute. However, in today’s generation, taking into consideration the major changes in our society and including its emerging complexities, I posit that the jury system failed to catch up to the judicial needs of cases filed before the courts of justice. It is my considered view that decisions arrived by juries are no longer that applicable in today’s generation because I believe that the justice system should be composed of people who have deep knowledge and experience in the field of law. By using the jury system we are in fact placing the burden of judgment on the mind of an average and untrained citizen. Often times, persons selected as jurors have no legal expertise. In my visit to courts, I observed that the jurors are average citizens and I doubt if they really have an in depth knowledge in law and jurisprudence. Thus, having no sufficient legal knowledge, they can get easily swayed and persuaded by clever lawyers who trained themselves to confuse and mislead the jurors through their colorful languages and speeches. Another reason why I aver that decisions should no longer be placed to the hands of a jury is that, jurors have the tendency to be swayed by prejudice through application of racial considerations, gender orientations and biases. In the court trial I saw, I observed that the jurors are not at all diverse in race, sex or age. Thus, the fate of an accused or the person in court is left to the hands of a layman that is often guided by his own personal biases and beliefs regarding his own creed, religion, sex, age and race. Lastly, I believe that the jury system is no longer viable in today’s courts because of the realities that are present in the system, which is the picking of the jury is no longer as objective as it were before. Thus, more often we end up with jurors, just like the juries I have seen in my visit to courts, to be bored, without interest and just sitting there. Worthy taking note that the integrity of judiciary rests not only upon the fact that it is able to administer justice but also upon the perception and confidence of the community that the people who run the system have done justice. At times, the strict application of law may in fact, do justice but it may not necessarily create confidence among the people that justice indeed is served. Hence, in order to create such confidence, the people who run the judiciary, particularly the person or the people who will hear and decide the case, must not only be proficient in both the substantive and procedural aspects of the law but most importantly, they must possess the highest integrity, probity and unquestionable moral uprightness, both in their public and private lives. Then and only then, can the people, including the writer, be reassured that the wheels of justice in our country run with fairness and equity, thus, creating confidence in the judicial system. Reference Hale Star V, McCormick, 2000, Jury Selection, p. 20-21.

The Watergate Scandal :: President Richard Nixon

The tapes The hearings held by the Senate Watergate Committee, in which Dean was the star witness and in which many other former key administration officials gave dramatic testimony, were broadcast through most of the summer, causing devastating political damage to Nixon. The Senate investigators also discovered a crucial fact on July 13: Alexander Butterfield, deputy assistant to the President, revealed during an interview with a committee staff member that a taping system in the White House automatically recorded everything in the Oval Office—tape recordings that could prove whether Nixon or Dean was telling the truth about key meetings. The tapes were soon subpoenaed by both Cox and the Senate. Nixon refused, citing the theory of executive privilege, and ordered Cox, via Attorney General Richardson, to drop his subpoena. Cox's refusal led to the "Saturday Night Massacre" on October 20, 1973, when Nixon compelled the resignations of Richardson and then his deputy in a search for someone in the Justice Department willing to fire Cox. This search ended with Robert Bork, and the new acting department head dismissed the special prosecutor. Allegations of wrongdoing caused Nixon to famously state "I am not a crook" in front of 400 Associated Press managing editors at Walt Disney World in Florida on November 17. While Nixon continued to refuse to turn over actual tapes, he did agree to release edited transcripts of a large number. These largely confirmed Dean's account, and caused further embarrassment when a crucial, 18Â ½ portion of one tape, which had never been out of White House custody, was found to have been erased. The White House blamed this on Nixon's secretary, Rose Mary Woods, who said she had accidentally erased the tape by pushing the wrong foot pedal on her tape player while answering the phone. However, as photos splashed all over the press showed, for Woods to answer the phone and keep her foot on the pedal involved a stretch that would have challenged many a gymnast. She was then said to have held this position for the full 18Â ½ minutes. Later forensic analysis determined that the gap had been erased several—perhaps as many as nine—times over, refuting the "accidental erasure" explanation.. This issue of access to the tapes went all the way to the Supreme Court and on July 24, 1974 the Court unanimously ruled in United States v. Nixon that Nixon's claim of executive privilege over the tapes was void and they further ordered him to surrender them to special prosecutor Leon Jaworski.

Marketing Mix Essay

â€Å"Marketing Mix† is a set of strategy marketing tools that a firm mingles and pursues its marketing objective in the target market. (Kotler and Armstrong, 2006, p.51) The main purpose of marketing is satisfies the needs of consumers. This concept was introduced by Harvard University Professor Neil Borden first adopted in 1964. (Neil Borden, 1964) It is the basis for the development of corporate marketing strategy in order to guarantee and satisfaction consumer needs and wants. In addition, it is also a trick for corporate against a strong competitor to rational allocation of corporate marketing budget costs and avoids the market failure. In the early 1950s, Professor McCarthy inference if a firm wants to develop marketing activities should be controlled factors grouped into four categories which are product, price, place and promotion. (McCarthy, 1960) The emergence of the marketing mix means that the concept of market operators to complete the transformation of old and new regulations read, the development of new ideas – marketing concept. The marketing concept is the core of the target customers’ needs as the centre, the implementation of the marketing mix focusing on the overall market to obtain profits and achieve corporate marketing objectives. For example, the marketers will use the tools to adapt the consumer differ from that of a traditional and new technology product which is telegraph and Apple. The telegraph is a kind of communication services in the early 19th century invention, is the earliest use of electricity to communicate. The telegraph has greatly accelerated the flow of messages, is one of the important inventions of the industrial society. Early telegraph communications in the land, and later used the submarine cable to carry out long-distance service. To the early 20th century, began to use the radio sent telegram to the telegraph business basically have been able to reach most of the region on Earth. Telegraph is mainly used as a pass text messages. (Robert, 2012) Apple’s was established in 1976 by Steve Jobs and Steve Wozniak, the core business is electronic technology products. The most famous product is the MacBook, iPod music player, iTunes Store, iPhone and the iPad Tablet PC. It is known for innovation in high-tech enterprise. When they introduced  iphone4 and iPad, it is shook the entire world, because it delivers the latest advanced and progressive in the smart phone to the people. Coupled with the advances of the Internet, people can communicate with each other in the quickest and shortest possible time. (Shane, 2010, p.2) When the telegraph was invented was shook the world; Apple technology developed was also shook the world. However, two products were invented at different times, so the marketing mix will be also different. Marketing Mix Tools Product Product is anything that can be offered to the market/consumer in order to satisfy their needs and wants. The types of product divide into tangible (physical goods) and intangible (services). (Philip Kotler et al, 2005, p.34) The telegraph was provided service to send the message from place to place and the Apple Company was provided physical goods to consumer e.g. IPhone and MacBook. According the MarketingTeacher theory, the core level of the two products is same. The reasons that both products shocked the world are the great inventions and consumers really want to buy for communications. 19th century, the augmented product are limited because the technology is not so developed, the telegraph service will be hampered, such as, Malaysia sent a telegram to the British have to spend more on time. Moreover, this service is difficult to guarantee that service failure in the middle or cannot reach. (Marketingteacher, 2012) However, at that time, the telegraph is the most advanced ways of communication. The telegraph introduced was successful to meet the consumers’ expectations. The Telegraph can do is keep the research becomes more convenient such as e-mail developed. With the advancement of the Internet, using IPhone to send information may only need a few of seconds or minutes. Advanced technology has been sufficient to attract and influence customers to buy e.g. Internet-ready communications device complete with email, web browsing, maps, application and more Apple has been able to become the largest electronics company because the brand-strategy decision. According Kotler and Keller theory, a company has 4 choices when it comes to brand strategy. Apple’s continuous  with line extension in recent years, such as the IPhone 3 development to the iPhone 4s. In addition, they also focus on brand extension e.g. IPod music player, MacBook, and IPad. (Kotler and Keller, 2011, p.260-261) Constant innovation will affect consumers become more eager to get better items. Apple’s was stimulated the certain product by implementing new design, operability, and user-friendly features. (Shane, 2010, p.13-19) Price Price is the amount of money paid by consumers in order to obtain goods and services. It is the most flexible marketing mix tools compared to the other three P because it can be changed according to certain situations. (Kotler and Armstrong, 2006, p.290) For example, price can change to low when serve a familiar customer. The era of the telegraph, telegraph monopoly by one company and demand more than supply. The absence of competitors, the level of prices is actually not greater impact on consumer decision-making. (Anonymous, 2010) In fact, the telegraph has reached maturity which mean successfully to maximize profit and maintain the market share, but in the end cannot be avoided the market penetration by new technology such as telephone and fax. Nowadays, the harvest strategies for the telegraph were still processing, but it become the history and use less service. â€Å"Apple also plans to continue lowering product prices, despite the fact that doing so would affect the company’s gross margins unfavourably.† (Shane, 2010, p.19) This obviously shows Apple considering the current trend. There are a lot of competitors, the price must be reduced, and consumers will give priority to their own economic situation and needs. For example, the MacBook is very expensive, but other brands have the same technology, but the price is low, then the Apple will lose in price. In fact, there are many factors to help Apple successful, such as, iPhone does not have the driving force without internet, or, people do not have high purchasing power in less advanced country, Place Place refers to urban and suburban whereby goods and services are made available to customer. (Philip Kotler et al, 2005, p.34) Location is also very important tactic, if the telegraph company established beside garbage,  this is impossible there are business opportunities. Apple’s successful because it expands the market size of the company’s product to every urban in the world’s. They have a priority to brand honor, low price, and then choose a high population place, coupled with a reasonable promotion, the consumer is difficult to reject the attractive of the good opportunity to satisfy the needs and wants. For example, consumers can buy the iPhone in every city. Even if Apple was provide a good product, but there are other factors to affect the sales volume such as PEST. For example, in Malaysia, the government set the minimum salary is not high; economic downturn; the extremists are not satisfied with phone radiation; or higher scientific and technological discovery. The contrary, the telegraph machine may be a country only a few units, if consumer want to send a message, he must go very far in order to be sent information. However, they share the invention to the world, thus affecting the entire market. Countries can use the telegraph to the purchase of advanced equipment from foreign countries, is very fast compared to letters. Communications make it easier for the world to develop their own countries, such as London and New York. At the same time, the inventions of telegraph available share to other inventors in order to research and development other invention, such as telephone and Internet. Promotion Promotion is a planned effort of an organization to communicate the company offerings to customer as well as trade members, it is also known as marketing communications. (Philip Kotler et al, 2005, p.34) As competition, Apple’s combinations of more promotional tools (promotion mix) (Kotler and Armstrong, 2006, p.290) used to provide information and services to consumers, such as advertising the new type of iPhone 4s, or, remind the iPad product still available on market. And, sales promotion which is the package promotion provided by the middle man. For example, Maxis communicate company launched buy in low price with two 2 year contract for using Maxis service line. (Maxis 2012) In opposite, the telegraph was invented, may be placed on billboards to inform the existence of the telegraph service. Or, they may in publish in the newspaper to post the benefits of the telegraph.  Today it is impossible to see the telegraph promotional, because the telegraph has reached decline stage in product life-cycle. The promotion is a very important tool to reach consumers, providers must be given attractive and priorities guideline to consumers, in order to achieve market comparative advantages Conclusion Conclusion, if the company has long existed in the market, consideration must be given to 4p will not stop the service to the consumers. Second, companies must avoid all factors that influence consumer decisions making and continuous research and development in order to avoid be eliminated by new technology. ————————————————- Question 2 (Part 2) a)  My name is â€Å"Apple† is a red with white strips of fruit plants. Apple flesh has a wealth of minerals and vitamins, the most commonly people used fruit. My flesh contains vitamin C and B, carotene, riboflavin, pyridoxine, dietary fibre and vitamin B complex, and so on Nutrition. Vitamin C is a powerful natural antioxidant which helps the body to develop and increase the resistance, and cleared from the body of the harmful free radicals. Dietary fibre can helps prevent absorption of dietary LDL cholesterol in the gut. The dietary fibres also help protect the mucous membrane of the colon from exposure to toxic substances by binding to cancer causing chemicals in the colon. (Nutrition-and-you, 2012) In addition, my skin is yellow, green and red, yellow and red where the flesh is sweet, while the blue is sweet with a tart. Planting apple will not be very difficult, farmer only need the seeds of apple and buried in the soil to take care of, in the end can grow a new generation of â€Å"me†. People’s market, consumer can buy me with 0.2 pounds per unit. However, not every country of the soil can be cultivated apple, in some countries, the weather was too hot, or too cold, there are not suitable to  grow a sweet and delicious apple e.g. Arabia and Egypt. (Rutuja Jathar, 2011) My apple peel is rich in antioxidant function, so it gives me more durable. Businesses are regarded me long-distance transported to other countries, and keep fresh selling out. My fleshes bring a lot of benefit; therefore, businesses have to use my benefits to earn profit in the market. Some marketers edit my appearance as a billboard to let people know the benefits; some lecturer launch courses to teach people why eat apple; some even speak â€Å"An apple a day keeps the doctor away.†, let people every days put me into their mouth. But I am very happy, because it can provide nutrition to the people, and also to give business opportunities to the businesses. b) The 21st century, as the people’s lifestyle changes, healthy is the future trends. Marketers were took my benefits packed into the marketing mix to make a profit e.g. health care products. In fact, the benefits also allow employers to solve some problems, that is, reduce the employee’s work attitude. Some unemployed tradesmen are quite willing to interview, but less than enthusiastic about taking a job. In fact, every company’s marketing strategy will directly affect the employees’ attitude, such as the company’s tactics cannot growth the profit, so will make employee lose fighting spirit. My marketing mix, it is undeniable that can help many employees. First, according to the Matt Michel theory, the visibility and benefits of the product is to improve the company’s sales. Sales will be able to enhance the employee’s salary, which is the best reason to convince the employees. If the company is not profitable, the employee is no longer rescued by the employer. The employee will be particularly concerned about the ability to obtain better benefits, such as salary increase, allowances, and so on. Secondly, although the price is just one ringgit an apple, but this price is a very big influence to the market. Some people believe that the price of one ringgit is difficult to obtain more profit, but the global populations are more than 6.9 billion, if one person to eat an apple a day, if an apple earns 0.01 pounds, the employer successful to earn 69million. If the employer with a high brand image, employee can be proud to work in the  company. Thirdly, apple can sell all over the world can affect the employment rate. Some places cannot grow apples, but the employer can transfer the apple to the country with the advance of technology e.g. keep fresh and air transportation. The finally is promotion. â€Å"An apple a day keeps the doctor away’, I believe everyone knows the proverb. There is no doubt that it was enough to affect the consumers of existing and next generation, and only need the proverb advertising to remind the consumers to buy it. Apple’s low has been reached maturity, unless it was confirmed that the Apple bringing harmful, otherwise the employee will agree that the business opportunity of apple will not be end. (Matt Michel, 2010) c)  Admittedly, I have many benefits but also have a negative side. Apple skin can protect the pulp of fresh, but if it loses the apple skin, the pulp will become no nutrition and broken just in ten minutes, so consumers must be finish it in short time. Of course, the solution is placed the flesh in the water contains antioxidant, so apple can maintain and extend the nutrition of the flesh, but this is only a temporary solution, it is best to immediately eat. Apple is a natural plant items, Apple can improve people’s health, which is the largest business opportunities. Consumer only can use the existing technology to maintain the nutrition of apple such as plastic fresh wrap. Reference Part 1 reference Philip Kotler, Gary Armstrong, 2006. Principles of Marketing 14th edition, p.51-290, Pearson Education Limited, Prentice Hall, USA. Borden, Neil H. (1964), â€Å"The Concept of the Marketing Mix,† Journal of Advertising Research, 4 (2), 2-7. Robert McNamara, unknown year (2012 copyright). The Invention of the Telegraph Changed Communication Forever: A Communication Revolution Wired the World In the 19th Century, online, n.d, available from World Wide Web: http://history1800s.about.com/od/inventioninnovation/a/telegraph01.htm [accessed date 03th May 2012] Shane R. Mittan, 2010. APPLE: A Case Study Analysis, 28th Jan, Western Michigan University, West Michigan Ave, Kalamazoo, Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong, 2005. Principles of Marketing, 4th European Edition, p.34-36, Pearson Education Limited, Mateu-Cromo Artes Graficas, Spain. Anonymous, 2010, History of the U.S Telegraph Industry, online, 01th Feb, available from World Wide Web: http://eh.net/encyclopedia/article/nonnenmacher.industry.telegraphic.us [accessed date on 03th May 2012] Marketingteacher, 2012, Three Levels of a Product, online, n.d, available from World Wide Web: http://marketingteacher.com/lesson-store/lesson-three-levels-of-a-product.html# [Accessed date on 04th May 2012] Philip Kotler and Kevin Lane Keller, 2011. Marketing Management, 14th Edition, Pearson Education Limited, 18th Feb, p.260-261, Prentice Hall, USA. Maxis, 2012. iPhone 4S: iVALUE PLANS, online, n.d, available from World Wide Web: http://www.maxis.com.my/personal/iphone/rates.asp [accessed date on 04th May 2012] IOANNIS KOMNINOS, 2002, Product Life Cycle Management, online, n.d, source from URENIO, available from World Wide Web: http://www.urenio.org/tools/en/Product_Life_Cycle_Management.pdf [accessed date on 04th May 2012] Part 2 References Rutuja Jathar, 2011. Apple Trees Planting: Location, online, 20th September, available from World Wide Web: http://www.buzzle.com/articles/apple-trees-planting.html [accessed date on 07th May 2012] nutrition-and-you, 2012. Apple fruit nutrition facts, online, n.d, available from World Wide Web: http://www.nutrition-and-you.com/apple-fruit.html [accessed date on 07th May 2012] Matt Michel, 2010. tilize a marketing mix to recruit employees, online, 1st Nov, available from World Wide Web: http://contractormag.com/columns/michel/utilize-marketing-mix-1110 [accessed date on 07th May 2012]

Advances in Operating Systems

Operating systems have undergone a series of evolutions since the early nineteen fifties when they first appeared in the market. By this time they were crude and they performed limited duties with great difficult. They also consumed time and were extremely annoying.When it struck the year 2000, computer operating systems finished half a century in existence. The efficient systems that entered the scene in the nineteen nineties are a successor to the batch processing systems of the early nineteen fifties.Just like the operating systems have undergone much evolution since they were first invented, the definition has also had to change from time to time so as to fit the moment. The nineteen sixties had the world defining operating systems as the software that was responsible for the direction or control of the hardware.The emergence of microcode has shifted the definition and nowadays operating systems are defined as the software whose duty is to make the hardware possible to use. Opera ting systems comprises a set of programs that basically control the computer. Abbreviated as OS or O/S, operating systems form the software component of a computer that handles the coordination and management of computer resources.It also controls the sharing of the computer resources by acting as a host of the applications that are carried out or done in the computer. It is true that no computer functions in the current world of computers without making use of an operating system.This applies to handheld computers, desk top computers, video game consoles and super computers. The batch processors mentioned above that were the forerunners of current operating systems were produced by a couple of companies such as UNIVAC and Control Data Corporation.Components of an operating systemOperating systems are composed of different areas such as kernel services, library services and application level services. Kernel services are charged with the responsibility of providing a path to the per ipheral components or devices.Usually, the kernel answers the device interrupts and responds to service requests from the processes taking place. I t is the core of the operating system and functions in a privileged manner that supports the execution of orders from the hardware. Library services in the operating system deals with the storage of no-processed and processed data. This is retrievable for use in future in case it is required for reference or processing.The other component of the operating system is the application services part or component whose function is primarily to coordinate the running of the application area of the system.The historical progression or advancement of operating systemsSince the period of the batch systems, so much has happened in the world of computer operating systems. The most productive period in computer operating systems evolution took place in the sixties and seventies. This is the time when much of the now famous and widely used and highly effective computer operating systems were invented.The earliest operating systems or the so called classic operating systems came out in distinct times. These times can be broken down to a number of phases. The first phase is the open shop which saw the introduction of the IBM 701 open shop. The period in which this came out was the year nineteen fifty four.The batch processing period gave us the batch processing phase that went a head to bring forth the well known BKS system. This was the year nineteen sixty one. The batch processing phase was followed by the multiprogramming phase .This phase was responsible for the production or invention of up to four serious operating systems. These systems were the atlas supervisor in nineteen sixty one, the B5000 system in nineteen sixty four, the exec II system in nineteen sixty six and the egdon system that came out in the year nineteen sixty six as well.The fourth phase in this line of classic operating systems was the timesharing phase. T his phase saw the emergence of operating systems such as CTSS that came out in nineteen sixty two, the multics file system that came out in the year nineteen sixty five, and the titan file system that was produced in nineteen seventy two.The UNIX operating system that came out in nineteen seventy two also falls into the timesharing category.Still on the idea of operating system production and functional phases, the timesharing phase pushes us on to the concurrent programming phase. At this angle, a number of operating systems are recognized.These include the solo program text of nineteen seventy six, the solo system of nineteen seventy six, the THE system that came out in nineteen sixty eight, the Venus system that came out in nineteen seventy two, the RC 4000 that was invented in the year nineteen sixty nine and the boss 2 system that was produced in the year nineteen seventy five.The concurrent programming phase is closely followed by the personal computing phase .In this particul ar phase, operating systems that are still highly respected in the world of computing such as the star user interface produced in nineteen eighty two, the operating system produced in nineteen seventy two simply referred to as the OS, the alto system of nineteen seventy nine and the pilot system of nineteen eighty are highly considered.Then there is the last phase which is the phase of distributed systems. The distributed systems that are found in this phase include the highly admired and valued Unix United System that came out in nineteen eighty two, the amoeba system of nineteen eighty, and the Unix United RPC system that appeared in the world of computing in the year nineteen eighty two.There is also the WFS file server system that was produced in the year nineteen seventy nine.In the world of evolution of operating systems, there are strong principles that always dictate the nature and operational capability of an operating system. These basic ideas or principles are the ones th at always lead to the rise or invention of the technical benchmarks that led to the design of the operating systems in question.The history of computer operating system evolution is littered with these basic ideas that gave rise or formed the ground for the formulation of the operating systems we now know and use. These basic ideas or core ideas of operating systems developed through phases as well just like the operating systems themselves.These phases include the open shop, the batch processing phase, the multiprogramming phase, the timesharing phase, the concurrent programming phase, the personal computing phase, and the distributed systems phase.The technical ideas that emerged during these phases include the remote servers that came out in the phase of the distributed computer operating systems, the simultaneous user interaction and the online file systems that came out during the phase of timesharing, and the graphic user interfaces that came out in the group of personal compu ter operating systems emergence.The parallel programming concepts, the extensive kernels, the secure parallel languages and the hierarchical systems as technical ideas also came out during the phase of concurrent programming.Added to these, are idea of operating systems itself that came out in the phase of open systems, the technical element of tape batching and first in and first out scheduling that emerged at the time of batch processing, the technical ideas of demand paging, priority scheduling, remote job entry, input –output spooling, processor multiplexing and indivisible operations that arose at the hot period of multiprogramming (Aho, 1984).Moving from the period of technical ideas innovation or invention, the history of operating systems also covers the mode or way of operation that was normally used in the process of trying to get work done using the poorly designed operating systems.At the time of the IBM open shop, life with the computers of the time was terribly hard and a long time was spent trying to achieve some simple targets. Workers would sit before computers waiting for their data to be processed to whatever they wanted. The problems posed by the computers of the time made the users work hard to come up with more efficient machines.The batch processing systems mentioned elsewhere in this research paper came as a serious leap forward in the evolution of operating system. Here, the idea of computers handling the amount of work to process came up and the laziness and slow nature of human beings was eliminated.Magnetic tape was input with punched cards and the jobs to be done were run in order of appearance through the computers .Satellite computers printed the output in a line printer and produced the next input.Despite the effectiveness that came with the batch processing system, there was the limitation of feeding the magnetic tape, the speed of output and the delay due to the sequential nature of the magnetic tapes. It would actually take several hours, a day or two before one would get the output for their work.This system of batch processing was followed by the BKS system that was very easy to read even by people who were not so much into computer work and obviously had the same problem of delaying just like the batch processing.

Free Essays on Employee Motivation

Many managers in this day and age are asking the question, â€Å"How can I motivate my employees?† In this paper, I will explore significant factors that affect motivation level of employees and suggest actions that and organization can take in order to ensure a higher motivational level for its employees. What managers need to realize, is that there is a difference between employee retention and employee motivation. The focus on retaining employees is to keep them on the job. But more importantly, the focus of employee motivation is to increase performance. As stated by Kulpa, Adorno & Zeder, P.A. (2001) : In order to increase performance, management needs to set goals and then link the accomplishment of those goals with rewards of value. Money is a reward of value for many employees. Yet, there are as many employees who also have personal goals that have something to do with job performance and career development. Good supervision and motivation seek out personal goals and align them with the goals of the firm. Pay and benefits can possibly contribute to a higher motivation level, but there still debate about the link between pay and performance. Therefore, I will discuss other factors that can be motivators and not to mention can also save the company’s payroll. Recognition can be considered a great reward to many employees. Many consultants, in fact, do agree that recognition may be more motivating than salary in many cases (Kulp, Adorno & Zeder, P.A., 2001). Salary increases or bonuses typically happen only once a year, while recognition could take place every day. Employees become more motivated when they are rewarded everyday, instead of only once a year. An employee can be shown recognition in many ways, whether it is just a simple thank you or it could also be gained through achieving a certificate or earning a free lunch. Job context in general is also a big motivational factor. What employee... Free Essays on Employee Motivation Free Essays on Employee Motivation Many managers in this day and age are asking the question, â€Å"How can I motivate my employees?† In this paper, I will explore significant factors that affect motivation level of employees and suggest actions that and organization can take in order to ensure a higher motivational level for its employees. What managers need to realize, is that there is a difference between employee retention and employee motivation. The focus on retaining employees is to keep them on the job. But more importantly, the focus of employee motivation is to increase performance. As stated by Kulpa, Adorno & Zeder, P.A. (2001) : In order to increase performance, management needs to set goals and then link the accomplishment of those goals with rewards of value. Money is a reward of value for many employees. Yet, there are as many employees who also have personal goals that have something to do with job performance and career development. Good supervision and motivation seek out personal goals and align them with the goals of the firm. Pay and benefits can possibly contribute to a higher motivation level, but there still debate about the link between pay and performance. Therefore, I will discuss other factors that can be motivators and not to mention can also save the company’s payroll. Recognition can be considered a great reward to many employees. Many consultants, in fact, do agree that recognition may be more motivating than salary in many cases (Kulp, Adorno & Zeder, P.A., 2001). Salary increases or bonuses typically happen only once a year, while recognition could take place every day. Employees become more motivated when they are rewarded everyday, instead of only once a year. An employee can be shown recognition in many ways, whether it is just a simple thank you or it could also be gained through achieving a certificate or earning a free lunch. Job context in general is also a big motivational factor. What employee... Free Essays on Employee Motivation WHAT IS MOTIVATION? Motivation is difficult to explain and even harder to â€Å"turn on† in people. Webster defines motivation as â€Å"an act or process of motivating; the condition of being motivated; a force, stimulus, or influence: incentive or drive† (â€Å"Motivation†). It is most often the job of the manager to use motivation to drive its employees to accomplish acts which they normally would not have done. The study of motivation helps managers understand what prompts people to initiate action, what influences their choice of action, and why they persist in their action over time (Daft and Marcic 444). Since motivation influences productivity, supervisors need to understand what motivates employees to reach peak performance. It is not an easy task to increase employee motivation because employees respond in different ways to their jobs and their organization’s practices (Supervision 1998). Motivation is the set of processes that moves a person toward a goal. Therefore, motivator behaviors are voluntary choices controlled by the individual employee (Supervision 1998). It is extremely important to managers and supervisors to motivate employees. Motivators are a collection of learned attitudes and beliefs. They provide an individual with information regarding which motivators are most important to him/her at the present time. There are many attitudes and beliefs. These motivators were identified originally by Edward Spranger and supported in additional research by Gordon W. Alport and Philip E. Vernon (Wolfe 167). Motivators can be flexible and will often change throughout careers and life. As an individual situation changes, the priorities of their motivators tend to change as well. MOTIVATION AND EMPLOYEE SATISFACTION The job of a manager in the workplace is to get things done through employees. To do this the manager should be able to motivate employees. This is easier said then done! To understand mot...